Jennifer Hudson is the new face of New York & Company’s as the fashion house expands its line of Soho jeans. In announcing her collaboration with the brand yesterday, the Oscar winning singer and actress said:
“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring. That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever their day may bring.”
The Soho Jeans Collection is expected to hit the stores on July 22 with sizes ranging from 0-18. Everything in the collection will be $70 or less and as an added bonus, first time buyers will get an additional pair of jeans for free!! You can’t beat that!!!
The campaign shots were taken by Alexi Lubomirski in New York City and was pictured rocking several 70s-inspired denim pants, distressed jeans, and more.
Here are more photos…
