Rihanna, popularly known as RiRi has undoubtedly proven that her talent is not limited to her beautiful voice and looks. Earlier in the month, RiRi threw her inaugural Diamond Ball, a star-packed charity event for the support of the Clara Lionel Foundation.
Now, it’s time for the 26-year old Barbadian fashion icon to delve into the sport fashion business! Pop star, Rihanna, sealed a multi-year deal with footwear brand, Puma and clinched the Women’s Creative Director Role for the multi-national brand. In this role, RiRi, 26, will be the face of the women’s training collection commencing January and will be involved in developing existing clothing and shoe styles and also assist in creating new brand designs. With Rihanna choosing casual styles and posting photos in social media more than often, she could prove to be the key person in the company’s ambitions to increase competition with other rival sport brands like Nike and Adidas.
With a global pop star of this caliber at the helm of such an important position, the sportswear firm could achieve to gain a much wider audience. Rihanna will mainly oversee the products of the women’s training line and overall have a creative, advisory and of course promoting role. On Tuesday, the singer of multiple pop hits immediately took up her new role and responsibilities by posting a photo in Instagram in which she poses in a pair of new platform Puma Basket Kicks and generally street-style attire, typical of Rihanna.
“With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important,” Puma CEO, Bjorn Gulden, said. Meanwhile, Rihanna visited the company’s headquarters in Herzogenaurach, Germany this week. “Signing Rihanna is a fantastic step for Puma” chief executive officer commented on this new partnership. “Her global profile, her charisma and individuality as well as her ambition make her a perfect ambassador for our brand”.
Photo Credit: Puma
