Indian beauty firms are making big bucks by exporting human hairs to Africa, according to MadameNoire. According to a report published a few day ago, Indian hairs are sought after due to its strength and texture. The demand for wigs and hair extensions has been on the rise demand in Africa as they are often used as a beauty enhancement, with most of them coming from Indian exporters.
Recently, an Indian consumer product company named Godrej was said to be acquiring a South African hair extension company, Friska, for an undisclosed sum, reports Quartz. “This acquisition reflects our continued commitment to providing African consumers with a wide range of superior quality products at affordable prices,” Godrej’s managing director Vivek Gambhir said in a statement. “We remain very excited by the tremendous potential of the African market.”
Modern wigs and hair extensions are definitely in Africa to stay as more people desire to look better on cameras especially in this information technology age where social networking like Facebook and Instagram have enabled us to share our latest photos instantaneously with the rest of the world by a finger click.
